The World Floor Covering Association with Chris Davis, President & CEO

In This Podcast Episode

Floor guy, Rob McNealy, interviews Chris David, President and CEO of the World Floor Covering Association (WFCA) about the mission of the WFCA. They discuss WFCA involvement in legislative efforts and in developing regulations involving green flooring products that benefit both consumers and retailers.

More About Chris Davis and the WFCA

D. Christopher Davis is currently President and Chief Executive Officer of the World Floor Covering Association (WFCA), responsible for the entire scope of operations for the organization including overseeing legislative, educational and membership programs and developing strategic initiatives to represent the industry. Davis became CEO of Western Floor Covering Association in August 1994. He implemented the merger of that organization with the American Floorcovering Association (AFA) in January 1995 that led to the creation of the World Floor Covering Association.

Between 1995 to 2000, Davis oversaw all aspects of Surfaces®, the premier tradeshow marketplace for floor covering and other surfaces materials and supplies, held annually in Las Vegas , NV . During that period, Surfaces® grew to be ranked one of the top 50 largest tradeshows in the world, according to Tradeshow Week. Davis negotiated the sale of Surfaces® to Hanley-Wood Exhibitions in January 2000 for $40+ million while retaining WFCA sponsorship rights to the trade show for a minimum of 25 years.

Davis has over thirty years executive level experience in association management, community promotion and destination marketing, including management of convention/trade show sales promotion agencies,
facilities and programs. He served as president and chief executive officer of convention and visitors bureaus in multiple cities, and prior to that, he was communications director for the Oakland Chamber of Commerce (1973-78), was an independent commercial photographer (1970-78) and worked for ABC News (1970).

Davis is also President and CEO of WFCA Services, Inc., the for-profit, independent subsidiary of the World Floor Covering Association. WFCA Services, Inc. operates an insurance company which offers workers’ compensation insurance in California. Davis is President and is the former Chairman of the Board of the Floor Covering Industry Foundation (FCIF), a charitable organization dedicated to assisting members of the floor covering field who experience catastrophic illnesses or severe disabilities with which they cannot financially cope.

The World Floor Covering Association, official sponsor of Surfaces^TM, is the floor covering industry’s largest advocacy organization representing flooring retailers, contractors and allied service providers throughout North America. The WFCA is a leader in marketing research and industry certification programs. The WFCA also influences public policy affecting the floor covering industry and consumers.