Water Based Hardwood Finishes & Other Innovations with Chad Nordhagen of BonaKemi

In This Podcast Episode

Floor guy, Rob McNealy, interviews Chad Nordhagen, Director of Marketing & Product Management at BonaKemi about the company and their innovative products. They discuss how BonaKemi pioneered waterborne hardwood floor finishes, and a new hardwood floor mop which sprays a BonaKemi floor cleaner.

More About Chad Nordhagen and BonaKemi

Chad Nordhagen joined BonaKemi in early 2006 as a marketing project developer and quickly moved into the position of finish product manager, where he was responsible for all wood floor finishing products, as well as activities for all market channels, including: new product introductions, promotions, line extensions and meeting the demands of the marketplace for these products.

In his current role as director of marketing and product management, Nordhagen leads marketing and Bona’s Strategic Business Units (SBU) in Finishes, Floor Care and Machines/Abrasives. He is responsible for creating and implementing marketing strategies, developing sales and public relations efforts and overseeing product development for BonaKemi, while seeking out global solutions.

Most recently, Nordhagen comes from Echostar Communications Corporation as promotions and communications manager, where he focused on sales lead generation, sales collateral support materials, trade shows, event marketing and retail sales.

Chad acquired his MBA from the University of Denver with a focus on E-Commerce Marketing and earned his BA in Business from Washington State University.

Since 1919, BonaKemi has provided professionals with premium quality finishing and cleaning products and systems developed to maintain the natural beauty of wood floors. With global headquarters in Malmö, Sweden and subsidiaries and distributors in over 50 countries, BonaKemi has led the industry worldwide with innovative, environmentally responsible solutions to a formerly hazardous and toxic process. The pioneer of waterborne finishes and dust containment in the industry, Bona provides the cleanest, most convenient and healthiest hardwood floor finishing process available.

The BonaKemi product line includes a trailer-mounted dust containment system, waterborne hardwood floor finishes, and floor care products, including the hardwood floor mop pictured here, which sprays a specially designed hardwood floor cleaner.